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AB401k. Lower costs. Lower risk. Less Work.

Backed by Creative Planning — One of America’s Largest Independent RIAs.

Build a retirement plan that works for you — and your employees. AB401k helps you remove unnecessary fees, strengthen fiduciary protection and simplify plan management, all backed by Creative Planning’s scale, resources and nationally recognized advisory expertise. Historically, our clients have experienced a typical reduction in asset-based fees of 50-70%, helping participants keep more of what they save for retirement.*

*Potential savings based on data collected from fee disclosures provided by clients over a 12-year period.

Transparent, low-cost pricing with no hidden fees
Fiduciary oversight and ERISA compliance support
Streamlined setup and ongoing plan administration

Review My Plan

I’m a business owner and want a free, detailed comparison of my current plan — including a breakdown of hidden fees and fiduciary gaps.

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Start a New Plan

I’m a business owner launching a new 401(k) and want an easy, cost-effective, turnkey solution backed by fiduciary expertise.

Three Simple Steps to Switch

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Fill Out a Quick Form

Start in under seven minutes. Complete a brief online form to begin your personalized plan review.

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Send Us Your Plan Info

A member of our team will gather your current plan document and census. We’ll even handle provider termination letters on your behalf.

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We'll Do the Work

From transition to onboarding, our team of experts manages the process so you can stay focused on running your business.

Here's Why Companies Choose Us:

Fees Matter

Excessive fees can consume 50% or more of a participant’s future savings. By removing brokers, commissions and other fund revenue arrangements, AB401k can help participants keep more of their money working toward retirement.

Funds Matter

Many 401(k) plans are packed with high-cost active funds that quietly share fees with providers. These arrangements reduce performance and increase your fiduciary burden. We identify and work to eliminate them.

Protection Matters

Plan sponsors are legally liable for their 401(k) decisions. Lawsuits are increasing — often because employers fail to monitor fees and investment options. We provide the fiduciary support you need to protect your business and your employees.

Why AB401k is Different

As part of Creative Planning — one of America’s largest independent RIAs — AB401k delivers a level of fiduciary oversight, investment expertise and integrated service not often seen in the 401(k) space.

CategoryThe AB401k AdvantageTypical Provider
Transparent, low-cost pricingNo commissions, no revenue sharing, no hidden feesLayered Fees and Fund Revenue Sharing
Fiduciary protectionFull 3(38) fiduciary supportPlan sponsor retains most liability.
Investment lineupInstitutional-class, low-cost index fundsHigher-cost or proprietary funds are common.
Participant advice1-on-1 guidance from credentialed advisorsEducation only; no personalized advice
Plan service structureIntegrated advisory + recordkeeping + administrationFragmented across multiple vendors
Technology & cybersecuritySupported by Creative Planning’s enterprise-level resourcesOften no coordinated security posture

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Are you ready to get started?